| Preparation of Destination Investment & Management Plans (DIMPs) |
Planning & Development Board, Government of Punjab in collaboration with World Bank Group (WBG) and multiple implementing agencies was implementing Punjab Tourism for Economic Growth (PTEG) Project with the total project cost of USD 55 million over five years. The project aims to promote the tourism sector by strengthening the institutional capacity through better skills development, increase private sector participation and improve infrastructure services in support of the tourism sector in the province of Punjab.
PTEGP engaged Hidria (Spain based consultancy firm) and Semiotics Consultants to prepare Destination Investment and Management Plans of 8 destinations/districts (16 sites). to identify required public and private sector investments that are required for an optimum tourism system that enables growth and diversity of the tourism offering in priority destinations. The management plans provided detailed recommendations for improved visitor management, heritage protection, and environmental preservation at existing priority sites and attractions. These management plans include course of action to help the authorities manage high-usage of sites by suggesting ways to safeguard heritage sites/attractions (linked to the investment plans where required and/or feasible).
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