Quality and Competitiveness in Hospitality Sector – A Situation Analysis on Gender and Employment in the Hospitality Sector in Pakistan


The purpose of the study was two pronged; to (a) carry out a gendered situation analyses of the hospitality sector to provide the basis upon which interventions may be designed to meet GE4DE project’s objectives; and (b) establish partnerships to strengthen capacity of support organizations in understanding and conducting gender-sensitive research. The primary objective of the study was to identify trends of the hospitality sector in Pakistan; working conditions; extent of decent employment currently prevailing; existing and emerging opportunities; skills shortages and corresponding training needs and mapping of major stakeholders. The geographical focus was on the districts – Lahore, Faisalabad, Karachi, Rawalpindi/Islamabad and Gilgit -Baltistan.



The methodology adopted to conduct the study included a guided desk review, survey, Focus Group Discussions (FGDs), and Key Informant Interviews. The methodology was a mix of qualitative and quantitative strategies.

Five cities from all over Pakistan were selected based on their specific standing in the hospitality sector; Karachi, Lahore, Faisalabad, Rawalpindi, and Gilgit/ Baltistan.

The research was conducted in supporting partnership with the College Of Tourism & Hotel Management, Lahore. 200 interviews were completed through survey, while separate Focus Group Discussions (FGDs) were held with Management and Staff to solicit qualitative data. 11 Key informant interviews were carried out with relevant stakeholders in Ministry of Tourism; PTDC; training institutes offering hospitality courses; and sub-committee on hospitality in the Chambers of Commerce and Industry.

The findings of the study were validated in three stakeholders' consultations held in Lahore, Karachi and Islamabad.

International Labour Organization

International Labour Organization

Women & Development

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