UNDP awarded a contract to Semiotics for conducting the study under UNDP Media project. The objectives of this study were to: (i) investigate the substance of programs that are most widely viewed. (ii) identify the stereotype roles attributed to men and women as portrayed in these programs. (iii) do a quantitative analysis of the variables identified in depicting stereotype roles how these roles are reinforced in the PTV programs by frequent repetition of these roles.(iv) give future policy guideline for media in general and PTV in particular.
DETAILED DESCRIPTION OF SERVICES PROVIDED
- Assembled and mobilized the research team.
- Developed the methodology and strategy for conducting the study
- Designed and pre-tested the research instruments
- Hired and trained the field staff for data collection
- Undertook a comprehensive survey and interviews.
- Assessed the quantitative aspects of the portrayal of women in Pakistan Television; examined whether PTV productions are portraying an affirmative image of women as envisaged in the UNDP Media project.
- Prepared draft and final reports providing policy guidelines for media in general and PTV in particular.