Semioticsconducted a study for The British Council, as a part of international research exercise on attitudes to, opinion about and potential interest in engaging with the United Kingdom; to learn about shared values, attitudes and perceptions relating to other countries in general, more particularly Western Europe and the USA, and most particularly the UK
DETAILED DESCRIPTION OF SERVICES PROVIDED
Semioticsconducted extensive surveys in the sample locations (Karachi, Lahore, Peshawar & Islamabad), and held focus group discussions in the same areas. Group discussions were analyzed and a comprehensive report was developed. Survey data was compiled and results were drawn using SPSS statistical package.
Semiotics input was considered the best among the participating countries, as far as questionnaire designing, data collection, compilation and final analysis was considered.